Vibram FiveFingers 2014 Sneak Peak #2: The Bikila EVO

New for 2014: The Vibram FiveFingers Bikila EVO NOW AVAILABLE FOR ORDER AT FEETUS.CO.UK Our blog post a few weeks back we introduced you to the Bikila EVO, but we’re now able to shed a little more light on the specifics of the shoe, having seen these in the flesh. The reaction to Vibram’s choice to introduce a shoe with … Continue reading

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Vibram FiveFingers - New for 2014

In the Running World, Science > Marketing

It never ceases to amaze me how much ‘spin’ big companies use when marketing a new product. After watching Asics’ latest video pushing their hideous ‘Gel Nimbus 14’, it left me gobsmacked. To me, the shoe looks more suited to an astronaut. Or maybe somebody imitating an astronaut, who needs a super wedge of cushioning to simulate slow-motion bouncing in … Continue reading

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