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The V-Run from Vibram FiveFingers

Unveiling the (New?) V-Run from Vibram FiveFingers

The Bikila EVO 2 has now been rebranded as the V-RUN.

Although we haven’t had confirmation on exactly why Vibram FiveFingers have changed the name of their ever-popular road running shoe Bikila EVO 2 to a less-imaginative name, the V-RUN, it probably has something to do with this court case:

Last year (2015) the family of Ethiopian barefoot marathon champion Abebe Bikila filed a lawsuit against Vibram for allegedly using his name without permission (source: Associated Press).

Vibram have/had been using the Bikila name on their minimalist training shoes since 2010. First with the original Bikila shoe, then the Bikila LS, then again on the revamped version, the 2014 Bikila EVO. This year, the shoe ‘evolved’ again in to the Bikila EVO 2.

Abebe Bikila became famous when he won the 1960 Olympic Marathon without shoes, setting a World and Olympic record in a time of 2:15:16. Four years later, he set the world record again in 2:12:11. Although he died in 1973, he has always been hailed as a true sporting legend and an icon to all runners.

V RUN by vibram FiveFingers at Feetus.co.uk

As Vibram market their shoes as “barefoot shoes” that promote a more natural forefoot strike when running, it is easy to understand why the Bikila name is very apt.

Although the new V-RUN name is less imaginable, the shoe itself is still worthy of a gold medal.

See the full range here. Available for both men and women.

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Posted in 2016, Barefoot Running, Bikila
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