Who Loves Competitions?

I wanted to write a very brief blog post today to alert our current followers of some very exciting news.

Later next month we’ll be hosting a sequence of competitions to celebrate the launch of feetus.co.uk.

Incredible Prizes

We have some amazing prizes to give away. Not just the odd ‘Here’s a £5 voucher to spend at feetus.co.uk when you spend over £100’ – I’m taking about physical freebies – Things you can wear, things you can eat, things you can use! Whether you’re a barefoot fanatic, a minimalist geek, an ultra-marathon freak, or just a casual runner – You’ll LOVE this giveaway!

Without giving away too many details…

The free-to-enter competitions will be centred around our brand-new online running store (live next month), and our social media channels Facebook and Twitter.

Why are we GIVING things away?

Because we want you to love feetus.co.uk. You will love the stuff we sell. You will love the customer service. You will love our beautiful online running store. And we want you to tell all your friends about feetus.co.uk too!

What now?

March your bare soles over to our Facebook page and ‘Like’ us. Retweet us on Twitter. Keep your beady eyes on us for more information

Online: http://feetus.co.uk

Facebook: http://www.facebook.com/FeetusOnline

Twitter: https://twitter.com/feetusonline

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In the Running World, Science > Marketing

It never ceases to amaze me how much ‘spin’ big companies use when marketing a new product. After watching Asics’ latest video pushing their hideous ‘Gel Nimbus 14’, it left me gobsmacked.

To me, the shoe looks more suited to an astronaut. Or maybe somebody imitating an astronaut, who needs a super wedge of cushioning to simulate slow-motion bouncing in the absence of moon gravity.

  • Rene Zandbergen, Product Manager at Asics, claims in the video that this ‘Guidance Line’ on the sole of the shoe will guide your foot whilst running. …What? …How?
  • He adds that the shoe “fits like a glove”. No, I think he should be referring to Vibram FiveFingers when he makes that comment.
  • He continues: “…the shoe helps you run more efficiently”. Bullshit.

Check it out: http://www.youtube.com/watch?v=lOSDAXE1h1M&feature=player_embedded

With spiel like this, it’s not surprising that a staggering 80% of runners get injured each year. How many of us have suffered with ‘runners knee’, ‘shin splints’ and ‘plantar fasciitis’? How often do people have the best intentions of ‘getting in to running’, only to get injured and conclude “Running isn’t meant for me”. With the amount of money invested in technology and biomedical science, surely we can develop runningwear that can prevent running injuries?

Science > Marketing

That’s why I am a massive fan of VivoBarefoot. Rather than plough all their capital in to creating and marketing gimmicks such as a ‘guidance line’, they instead invest in research and training. They make the effort to educate the customer, teaching us the essentials about best running technique. They offer science over opinion.

Good Running Form

http://feetus.co.uk goes live next month, where I will be offering advice on running technique and sharing my experiences of running barefoot and with minimalist shoes. For now though, here are the five basic principles of good running technique.

  1. Strike with your forefoot, followed by a heel plant.
  2. Your cadence should quicken to around 180bpm, meaning you take faster, shorter steps.
  3. Your foot should strike just below your centre of gravity, or slightly in front.
  4. Your upper-body should remain relaxed.
  5. Keep your head straight. Keep your eyes at horizon level.

We’ll also be selling the very best barefoot and minimalist running shoes from the likes of Vibram FiveFingers, VivoBarefoot, Saucony, Merrell, Xero Shoes, and more!

Keep up to date:

Facebook: http://www.facebook.com/FeetusOnline

Twitter: https://twitter.com/feetusonline

Pinterest: http://pinterest.com/feetus/

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Torq Logo

An Army Marches on its Stomach

An Army Marches on its Stomach

Famous words by Napoleon Bonaparte. And it’s completely true.

How many of us have ‘hit the wall’ or ‘bonked’ on a long run? If you have, I’m sure you will have vowed never to hit that wall again!

I remember one time heading out on the bike with a plan of cycling a straightforward out-and-back across the Cleveland Way. It was one of those perfect days for cycling – sunny, warm, no wind (very rare on the North York Moors!) and so I got carried away, and decided to keep on riding. Of course, the extra distance I was covering only meant I had that same extra distance to cover on the way back.

Cutting a long story short: I was ill-equipped. The food and drink I was carrying was insufficient. I became seriously fatigued, weak, and disorientated. I took a break by a trail in Guisborough Forest, and then opted to curl up in a ball, feeling sorry for myself. I was ‘rescued’ (haha!) by a couple out walking, who kindly donated a Cadbury’s Boost. That gave me enough energy to continue cycling until I found myself with enough phone signal to call my wife for a lift. #Embarrassing!

Try hitting the wall

I learned my lesson the hard way. It might sound crazy but I would recommend everyone to hit the wall during a training run. You’ll certainly earn some wisdom points for it, and will hopefully never make that mistake again during a race!

What causes bonking?

In short, you bonk due to low blood sugar (hypoglycaemia), effectively running out of fuel for your body and your brain.

How to avoid hitting the wall

Simplistically: Eat properly for exercise, and eat at regular intervals. Find out which foods suit you best – which are easiest to consume, to digest, and what you enjoy most.

Fuel-up at feetus.co.uk

Variety is the spice of life, right? We’re proud to be stocking a top range of sports nutrition from different brands, offering energy gels, bars, and drinks in some top flavours.

  • Torq – My weapon of choice. All ingredients are derived from natural sources, meaning next-to-no chance of getting a stomach upset when it matters!
  • GU – A bestseller in America. A great range of flavours!
  • RunningFood – Relative newcomers to the market with big potential. Chia seed based drink and delicious flapjack.

Why not order a few to see which you like best?

And finally… The moral of the story

Always fuel when out running, cycling, or any form of endurance sport, and refuel sufficiently. Failing this: play dead and ask for a Boost!

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Hardmoors 30: The New Years Day Hangover Cure. 2013

Ran the Hardmoors 30 on New Years Day. What a race! Glorious views! Great people! …and it didn’t even rain!

Really enjoyed the first 10 miles, though by starting too fast, I only had myself to blame for my 20-mile demise. After scoffing a few jellybeans and a pink doughnut at the checkpoint at Robin Hood’s Bay, mile 13, I was sick. This could probably be attributed to too much alcohol over Christmas, but from this point onward, I felt like, joint by joint, limb by limb, my body started to say “Why should I help you out today? You should have put in more training! You shouldn’t have drunk so much over the last week! Pig!”

If I had ran with a Garmin on my wrist on the day, the analysis would provide a story in itself. After hitting Whitby at mile 19, it was a welcome relief to be at a checkpoint and actually have an excuse for stopping. I hung around for five minutes, and headed back out on to the (surprisingly busy, considering it was NY Day!) streets of Whitby.

A wrong turn (or rather, missing the left-turn on to the Cleveland Way) after the 199 steps to Whitby Abbey added insult to injury. From here on, the trails were so muddy I could only liken the conditions to Glastonbury.

I cursed every step taken. I wanted to give up. I was bored of feeling shit, and fed up of just shuffling along… I was cursing myself for having a sober, half-ten bedtime the night before when I could have enjoyed an Indian and polished off a crate of beer with the wife. It sounds odd, but at the time I would have easily traded places with someone nursing a New Years hangover. Near the final ascent, a driver asked if I wanted a lift. It was so tempting to eat the forbidden fruit, but I refrained.

Taking another wrong turn less than half a mile from the finish summed up my day. I followed the trail for about half a kilometre, and only realised my stupidity after a pair of walkers told me no other runners had passed this way.

I hit the finish line at the Village Hall in 6 hours, 3 minutes. Disappointed I was, but in hindsight I am extremely proud of finishing after what was quite a long period of feeling low and swearing at mud. It is a fantastic route through 30+ miles of breathtaking scenery and I would recommend it to anyone 100%!

Now, being a man, I have never given birth, but I because I’ve got two kids myself I feel ‘almost’ qualified in making this statement. Ultrarunning can be very much like childbirth. The ‘doing’ is tough, it’s horrible, and you vow never to do it again, but straight after, these feelings are replaced with something you are extremely proud of. The pain is forgotten and you want more!

A partnership is created…

I really enjoyed Running Food’s flapjack on the day though. I had one an hour before the race, and another during, and I definitely felt the benefit from them, and got a huge boost from eating something more substantial than a gel or some sweets.

I had kept Tim’s business card from the race and called him a couple of days after the race to discuss the possibility of becoming a reseller of his ‘RunningFood’ products. What a top bloke! We spent a good hour on the phone covering all topics. I’m pleased to say that Feetus will become a reseller of Chia Charge and that magical flapjack, bringing RunningFood’s stuff to the hands of the UK barefoot and minimalist running market at feetus.co.uk.

It hadn’t occurred to me on the day, but I believe these chia-infused super-snacks will sit perfectly against the brands and barefoot and minimalist items I will be selling at feetus.co.uk. Can’t wait!

As for running. I can’t wait for the next race. The Hardmoors Osmotherley 26.2 sounds perfect!

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